We have methods, systems and software; we have books, blogs and white papers—all of which helps us produce well-articulated content and manage the how, when and why of engagement for effective content marketing tactics.

In this session, though, we’ll take a fresh look at web content by seeing it through the eyes of the user, and we’ll discuss methods of improving users’ experience by employing simple and effective psychology alongside common-sense SEO.

We’ll also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I’ll show you how to engage your target audience sustainably, measure results, and enable you to face the challenge of creating content that people actually care about.