{"id":774060,"date":"2014-03-28T22:58:48","date_gmt":"2014-03-29T02:58:48","guid":{"rendered":"https:\/\/2014.charleston.wordcamp.org\/?post_type=wcb_session&#038;p=774060"},"modified":"2014-04-03T16:04:59","modified_gmt":"2014-04-03T20:04:59","slug":"packaging-selling-content-via-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/charleston.wordcamp.org\/2014\/session\/packaging-selling-content-via-wordpress\/","title":{"rendered":"Package your Expertise into Profitable Content-based Products"},"content":{"rendered":"<p><b>My WordPress beginnings came out of necessity for two reasons:<\/b><\/p>\n<ul>\n<li>1.\u00a0 As a service-provider, I was tired of trading hours for dollars and in need of a way to scale.<\/li>\n<li>2. I had overindulged early-on in my consultancy on a custom HTML website that I frankly couldn\u2019t afford (it WAS beautiful though) and with the high cost of maintaining and updating it, I had to find a solution.<\/li>\n<\/ul>\n<p><b>My solution to both problems &#8211; WordPress<br \/>\n<\/b><\/p>\n<p>I self-taught myself to build sites for each of my companies. Doing so, I quickly realized I would also need to teach myself basic code to manipulate the CSS for customization of the themes if I ever wanted to use my websites as a revenue generator.<\/p>\n<p>From there, I started building e-courses based around my expertise, next subscription-based community sites, and now operate several sites that house various interactive online learning tools, including a 6-week certification program \u2014 all built on WordPress and its available tools.<\/p>\n<p>I\u2019ll give you the framework and resources that have streamlined my content-based products, made them profitable, and tripled my consulting revenue. I\u2019ll also be sharing what I wished I had known years ago, and how you can be profiting much sooner.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My WordPress beginnings came out of necessity for two reasons: 1.\u00a0 As a service-provider, I was tired of trading hours for dollars and in need of a way to scale. 2. I had overindulged early-on in my consultancy on a custom HTML website that I frankly couldn\u2019t afford (it WAS beautiful though) and with the &hellip; <a href=\"https:\/\/charleston.wordcamp.org\/2014\/session\/packaging-selling-content-via-wordpress\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Package your Expertise into Profitable Content-based Products<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7593959,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1400335200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[693466],"footnotes":""},"session_track":[289],"session_category":[],"class_list":["post-774060","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"May 17, 2014","time":"10:00 am"},"session_speakers":[{"id":"693466","slug":"shauna-mackenzie","name":"Shauna Mackenzie","link":"https:\/\/charleston.wordcamp.org\/2014\/speaker\/shauna-mackenzie\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/charleston.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/774060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/charleston.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/charleston.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":6,"href":"https:\/\/charleston.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/774060\/revisions"}],"predecessor-version":[{"id":807199,"href":"https:\/\/charleston.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/774060\/revisions\/807199"}],"speakers":[{"embeddable":true,"href":"https:\/\/charleston.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/693466"}],"author":[{"embeddable":true,"href":"https:\/\/charleston.wordcamp.org\/2014\/wp-json\/wporg\/v1\/users\/nebbercrack"}],"wp:attachment":[{"href":"https:\/\/charleston.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=774060"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/charleston.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=774060"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/charleston.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=774060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}